Led Search, E-commerce, Local Services, and Messaging from 0 to 1, plus Creator Marketplace across teams.
Led four product systems at TikTok, Search, E-commerce, Local Services, and B2C Messaging, three from 0 to 1, plus cross-functional work on Creator Marketplace.
(Research)
Four product lines, each starting from a different gap: no search behavior, no commerce intent, nolocal discovery habits, and a messaging system fractured across creators, businesses, and consumers.
(Experiment)
Led Search, E-commerce, and Local Services end to end from 0 to 1, and B2C Messaging's full redesign. Partnered on Creator Marketplace across teams.
(Results)
GMV Growth
343X
Success rate
2X
Products Led
4
